Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
The European Union is being called on to better regulate influencer marketing and wipe out ‘harmful commercial practices’ posed by influencer marketing, such as the promotion of unhealthy food to children.